Liu Chenting, Born in 1988 in Pengshan District, Meishan City, Sichuan Province. In 2017, he resigned from his job as a college instructor and returned to his hometown to establish the Shen Ting Family Farm. He successfully applied for three agricultural-related national applicable new patents and promoted over 5,000 acres around Meishan without spending any money. Take the lead in establishing the Pengshan District Family Farm Development and Entrepreneurship Alliance to provide services to farmers.
Liu Chenting has successively won honors such as the National Outstanding Leader in Rural Innovation and Entrepreneurship and the Sichuan Province Return to Countryside Entrepreneurship Star.
“One person walks fast, but everyone walks together to go far.” Integrating resources, increasing efforts for joint cooperation, and attracting talents are conducive to the scale, standardization, and branding of modern agriculture. Let the countryside become a fascinating world, agriculture become a desirable industry, and farmers become an enviable personal occupation, and inject inexhaustible power into rural revitalization.
——Liu Chenting
During the meeting, Pengshan District, Meishan City, Sichuan Province “New farmer” Liu Chenting is busy harvesting yellow peaches in the fields. “Try it, I grew it myself.” He picked out a plump and bright peach and handed it to the reporter. Then he felt a little embarrassed and said, “I’ve been in the field for a long time, and it seems like I haven’t washed my hands even after I’ve washed them.” These yellow peaches are from Liu. Shen Ting’s new farm is the first batch to mature this year. From the time of harvest, he has been home on the farm and does everything by himself.
Not far from the yellow peach tree, on the newly transferred land, a new farm is still under construction. This time, Liu Chen’s Office plans to work with universities and scientific research institutions to create a smart orchard using big data, AI and other technologies. “It is necessary to set aside space to build industry-university-research centers, which not only facilitates the transformation of scientific research results, but also attracts talents.” When talking about plans for the future, Liu Chentang’s eyes shined with confidence, as if he was on a broader campus.
“Developing agriculture requires innovation, and more importantly, innovation for farmers”
Just over a month ago, Liu Chentang’s orchard was still full of citrus. Right now, there are some black sunshade nets piled next to the green citrus trees, which are obviously picked from the trees. Notification from Liu Shen HallOr, thanks to these “veils”, this year’s citrus was hardly affected by frost.
In 2017, Liu Chenting’s family farm closed down, and its important crop was late-maturing citrus. When making planting plans in the early stage, many growers told Liu Chentang that frost disaster has always been a big problem. The annual frostbite rate of local citrus is generally over 15%, and the affected citrus can only be sold for half of the market price. Liu Chenting, who has always been speculative, decided to find a way to deal with frost.
Literally speaking, the main cause of frostbite is high temperature, so Liu Shen decided to make some innovations in antifreeze tools. After consulting relevant information and collecting field data for a period of time, Liu Shenting designed a “double-layer heat-resistant frost-proof bag for late-ripening agricultural products in summer” in the winter of 2017. After trying it out, this antifreeze bag worked well, and Liu Chenting was relieved.
But the attack of disaster will not only focus on the well-prepared places. In 2020, the local area suffered from extremely cold weather. Although they were covered with thermal insulation plastic films, the frostbite on the tops of the citrus trees was more serious. Back then, the frostbite rate of citrus in Liu Chen’s field was as high as 30%.
“Looking back, I only focused on keeping warm at that time, but didn’t carefully consider the reason for frostbite.” Liu Chenting, who couldn’t figure it out, went to consult an expert and found out. Frostbite occurs not only due to high temperatures, but also due to rapid cooling and heating. The self-conscious increase in insulation methods actually aggravates this process.
After reflection, Liu Chenting got busy in the fields again. After several observations and experiments, he found that the sunshade net could not only absorb ground radiation, achieve thermal insulation effect, but also reduce dewdrops in the open space on the surface. , wind and frost, which can generally reduce the impact of sudden temperature changes on fruit tree growth and flower bud differentiation.
Therefore, the sunshade net is mainly used to prevent freezing, and antifreeze bags and plastic films are used depending on the temperature. In 2021, the frostbite rate of Liuchentang’s citrus dropped to 3%. Since then, he, together with the cadres of the Pengshan District Agricultural and Rural Affairs Bureau, JM Escorts has been promoted locally through agricultural technology training courses, household visits and other methods. Sun-shade net anti-freeze technology, patiently explain the anti-freeze principles to growers, and more and more growers are using sun-shade nets.
In Liu Chenting’s view, “the development of agriculture requires innovation, and more importantly, innovation for farmers.” In recent years, he has developed simple drip irrigation, simple and large The cost-saving and efficient citrus management and protection technology such as shed application has been granted three national practical new patents. With the assistance of the government, more than 5,000 acres of citrus bases around Meishan have been able to use Liu Chenting’s patented technology at no cost.
“Good fruit has a good price, and a good price has driving force”
“The roads here are not easy to navigate, and there are not many vendors. During the off-season, citrus fruits are not only difficult to sell, but are often priced down.” Goldfish Village in Pengshan District, where Zeng Hui, a farmer, is located, is relatively remote. Selling out once took a lot of effort.
In March this year, Zeng Hui posted the information about citrus for sale on the “Pengshan Digital Agriculture Service Platform”, and on the same day, some fruit dealers came to contact him to view the goods. Within two days, 40,000 kilograms of citrus were sold out at low prices. “Now that we have a good platform, we don’t have to worry about selling the fruit!” Zeng Hui said with a smile.
It is the common wish of farmers to build a sales platform and make sales smoother. In 2020, with the support of the local government, Liu Chentang, as an important sponsor, and more than a dozen industry leaders established a non-profit social organization-Pengshan District Family Farm Development and Entrepreneurship Alliance. The alliance can assist the government in providing agricultural technology training, agricultural product sales assistance and other services to growers. It can also provide timely feedback on industry conditions, proactively offer advice and suggestions, and jointly solve everyone’s “urgent, difficult and anxious needs”. It didn’t take long for the alliance’s services to reach all family farms in Pengshan.
In the same year, Pengshan District introduced policies to encourage the development of e-commerce. Liu Chen and his alliance seized the opportunity to apply to the Agriculture and Rural Affairs Bureau to develop a local e-commerce platform, and received approval and support. At the end of May, the “Pengshan Digital Agricultural Service Platform” was officially launched, integrating live broadcast, group purchasing, price negotiation and other functions. “We want to achieve seamless and transparent connection between farmers and merchants.” Liu Chentong said.
However, the initial implementation of the platform was not smooth. There is no use worrying about it, there are people who worry about being charged the price difference, and there are also farmers who simply don’t understand what an e-commerce platform is. After the Pengshan District Agricultural and Rural Affairs Bureau learned about the situation, it organized party members and cadres to go to the homes to give publicity, and used the integrated media matrix to jointly promote it to explain the public welfare nature of the e-commerce platform to the villagers. Gradually, more people registered.
Fortunately, the platform said it lived up to expectations. Mini programs, official accounts, and agent sales groups run at the same time, and supply and marketing information can be released almost in real time. At the same time, the alliance uses the platform to promote industry technical standards, so that growers have more confidence in negotiating prices and fruit merchants select fruit more smoothly. Soon, the platform attracted more than 300 farms and more than 80 merchants. In 2021, the platform completed orders for 10 million catties of citrus and 5 million catties of grapes, worth more than 85 million yuan.
After the sales were smooth, the fellow villagers put more energy into the fields. “Only good fruit has a good price, and a good price has a good price.”motivation. In the future, we will not only sell the fruit at a high price, but also sell the fruit by word of mouth. “Liu Chentang said.
“Retaining one talent can change a world”
“I want to return to my hometown to start a business. Can I come to your farm to learn? “In March 2021, Liu Chentang received a request from netizen Chen Xiao, and he readily agreed.
After graduating from his undergraduate degree, Chen Xiao, a Chongqing native, has been thinking about his hometown, but he is not interested in the rural industry. Jamaica Sugar lacks clarity on the development situation and dare not give up the work of big cities rashly. He feels that the suggestions of “past people” are very important.
The long conversation between the two was not only an inspiration to Chen Xiao, but also a reflection of Liu Chentong’s recollection of himself when he quit his job as a college instructor and returned to his hometown to start a business. At that time, some people didn’t understand: “It’s hard to get the pen, so why go back to the village to carry the hoe?” “Having faith in himself and his hometown, Liu Chentang wanted to answer the doubts with his achievements. After four years of hard work, he studied agricultural technology and was passionate about public welfare. Not only did his farm run well, but he also helped more people.
After visiting the farm and learning skills, Chen Xiao’s thoughts gradually became clear after leaving Pengshan, and he went to Guangxi to continue studying citrus planting, and has been in contact with Liu Chenting. “I will definitely open my own Jamaica Sugar farm in my hometown in Chongqing,” Chen Xiao said a lot. Confidence.
” Chen Xiao’s visit confirmed Liu Chentang’s idea that “more young people should see the new style and new stories of the countryside. “He transformed the farm into a joint education base with industry, academia and research. Last year, more than 1,000 university teachers and students came to visit and study.
Young people who go into the fields will indeed bring Surprise. The plastic film of the orchard greenhouse accumulates dust all year round. It is expensive to hire people to clean it, and frequent replacement can easily cause white pollution. Director Liu Chen told the students about his worries. Unexpectedly, several students who specialize in automation quickly The prototype of a greenhouse cleaning equipment was conceived.
“Agriculture. It is a platform that allows all kinds of specialized research knowledge to be put to good use. “After Liu Chen’s recommendation, his alma mater, the University of Electronic Science and Technology of China, decided to establish a Digital Rural Revitalization Research Institute in Pengshan. The topics include agricultural and tourism integration, smart environmental protection, e-commerce services and other directions.
Liu Shen also proposed to the government to jointly launch the “Green Collar Talent Program” with the Fruit Industry Chamber of Commerce and universities in the province to provide a training base for existing rural youth to enhance their competitiveness, and universities to provide courses and training. plan, and the government provides support in terms of talent subsidies and entrepreneurial policies. With the close cooperation of the three parties, the plan can currently train more than 30 talents for Pengshan to decide to start a business. At that time, Liu Chen’s goal was to succeed in business and make millions a year. Now he hopes to establish a rural revitalization school. In 2021, he began to offer agricultural elective courses in local private work middle schools, and many students signed up. ” Retaining one talent can change the world. This is my new classroom. “Liu Chentang said.
“National Daily” (Page 11, June 2, 2022) (Reporter Li Kaixuan)